“I let every single pixel shine.”
Hello, my name is Norman. I am a commercial photographer and retoucher based in Berlin and working worldwide.
This website is about me, the way I work, and shows some selected works.
I am specialized in corporate photography – mainly portraits and events like conferences. I also have a soft spot for excellent repros. In any case it is all about taking visually striking, professional photographs right on spot that support my clients and their goals.
In short: I don’t take photographs that stand out but stand apart.
Focus
I am specialized in portraits, events, and repros. Many of my photographs reflect creative and artistic scenes with start-ups, studios, workshops and freelancers. I am fascinated by the digital, the analog, by technology, design, and the people behind it.
In addition to my main work in the fields already mentioned, I also always focus on charitable projects. When I discover something that arouses my interest and I feel that I can contribute in one way or another, I am very happy to be there.
Approach
My photographs have personality. I am known for a fresh, natural look of my images that are meticulously made.
It all starts with the equipment*. With the right mix of prime and zoom lenses I get the best results for all things I am focused on. Whether it is the creaminess of a bokeh in a portrait, the sharpness of a fine detail or the wide-angle shot of an event I rely on my tools.
The right environment in combination with an atmospheric lights setting is an essential part as well. Simply said photography is catching light.
It all ends with my highly trained skills and techniques of digital retouching. I tastefully remove flaws and emphasise details, correct colors and lights, fine tune perspectives and geometry while preserving a naturally perfect look.
*2 × Sony Alpha 7R III · Sony FE 2.8 / 16–35 GM · Sony / Zeiss Sonnar T FE 2.8 / 35 ZA · Zeiss Batis 2/40 · Sony FE 2.8 / 24–70 GM · Sony FE 1.4 / 85 GM · Sony FE 2.8 / 90 Macro G OSS · FE 2.8 / 70–200 GM OSS · Manfrotto tripods · Profoto A1 · 3 × Profoto B2 · 12 × Spiffy Gear Spekular Lights
Norman Posselt, photographed by Gerhard Kassner in 2018
Retouching
Matthew Carter at ATypI 2018 in Antwerp. Left: RAW file, solarized to see minor blemishes — Right: fully retouched and set monochrome
Why retouching at all? This is a question people ask me a lot. It is pretty easy to answer. We all have viewing habits and there is a difference in looking at someone face to face or at a photograph. The perception is totally different. You see more details, you pay much more attention to flaws, blemeshes, spots, wrinkles, dark under-eyes, you name it. In addition a camera gives its own interpretation of the real world that mostly is not the result you would expect and – more importantly – accept. Retouching helps to correct this.
The basic idea is to get the very best out of my images that caters my clients’ taste and fits their needs.
Clients
I am in the fortunate position of being able to call many of my clients friends. The majority of these come from the typography, design, and media scene. But also from completely different areas.
What is important to me in any case is a trusting and honest relationship with each other. Only when all sides can get involved the best results can be achieved.
