The basic idea is to get the very best out of my images.

Hello, my name is Norman. I work as a commercial photographer, retoucher, and photo editor in Berlin and worldwide. ¶ This website is about me and the way I work. It is intentionally not a portfolio website. If you want to see some of my work have a look at decent.photography.

¶ I am specialised in events and portraits – I just love working with people. In the end it is all about taking visually striking, professional photographs right on spot. ¶ In short: I take photographs that might impress you.

Focus

I am specialised in portraits, events, and stills. People say that I ‘really capture moments’ and that a lot of my photographs reflect Berlin’s arty environment with start-ups, studios, workshops, and freelancers. I love all things digital, technology, design, and the people behind all these things. It is the vibrant energy that keeps me doing my work every day.

¶ Besides my main jobs I always have events and projects in focus that are nonprofit. When I see something that captures my attention and I have the feeling that I could contribute in one or another way I’m in.

Approach

My photographs have personality. I am known for a fresh, natural look of my images that are meticulously made. ¶ It all starts with the equipment*. With the right mix of prime and zoom lenses I get the best results for all things I’m focused on. Whether it is the creaminess of a bokeh in a portrait, the sharpness of a fine detail or the wide-angle shot of an event I rely on my tools. ¶ The right environment in combination with an atmospheric lights setting is an essential part as well. Simply said photography is catching light. ¶ It all ends with my highly trained skills and techniques of digital retouching. I tastefully remove flaws and emphasise details, correct colours and lights, fine tune perspectives and geometry while preserving a naturally perfect look.

¶ But why retouch at all? It is a question people ask me a lot. That is pretty easy to answer. We have viewing habits and there is a difference in looking at someone face to face or at a photograph. The perception is totally different. You see more details, you pay much more attention to flaws, spots, winkles, eye circles, you name it. A camera just gives its own interpretation of the real world that mostly is not the result you would expect and – more importantly – accept. Retouching helps to correct this. ¶ The basic idea is to get the very best out of my images that caters my clients’ taste and fits their needs.

*2 × Sony Alpha 7R III · Sony FE 2.8 / 16–35 GM · Sony / Zeiss Sonnar T​​ FE 2.8 / 35 ZA · Sony FE 2.8 / 24–70 GM · Sony FE 1.4 / 85 GM · Sony FE 2.8 / 90 Macro G OSS · FE 2.8 / 70–200 GM OSS · Manfrotto tripods · Profoto A1 · 2 × Profoto B2 · reflectors · backgrounds

Clients

I consider myself very lucky to call a lot of my clients friends. ¶ What is important all the time is a trustful and honest relationship with each other whether it is a large company or a small design studio. Because only if all sides can engage in it, we get the best results.